Impact Marketing Services

Managing the performance of a new home sales team is essential to your company’s success, and we’re here to help. Impact Marketing is a full service performance management company specializing in New Home Sales.

Video Mystery Shops
Professional mystery shoppers pose as new home buyers and capture their entire buying experience on video and audio to give a complete, true picture of your sales team’s performance.

Video Role Plays
Our team is available to role play with your sales consultant while capturing it on video to sharpen skills and prepare sales teams for your real buyers.

Video Competition Shops
Need to know what your competition is doing? We are happy to perform video mystery shops on competitors, as long as they are not current clients of Impact Marketing. We protect your trade secrets.

Post-visit Follow-up Tracking
Do your sales people follow up after buyers have left the model? We track emails and voicemails for a week after the shop and forward the results to you. Voicemail recordings will come in an audio format.

Video Pre-Hire Interview Shops
Want to assess the skill level of a prospective sales superstar? We are happy to perform a video mystery shop on them, as long as they are not current clients of Impact Marketing.

Phone Shops
Our shoppers will call your sales centers to evaluate the phone skills of your team. Phone shops are completed in full audio recording and includes scoring and follow-up monitoring. Find out if your team is missing opportunities to increase business and learn ways to help them improve!

Registration Shops
Our shoppers will enter your sales center and present themselves as a customer in a hurry.  Find out how your sales person handles this type of traffic.  Do they attempt to qualify?  Do they register the guest? Are they attempting to set a future appointment and are they following up?  Registration shops come with a written evaluation and follow-up monitoring.

Internet Shops and Live Chat Shops
Our shoppers will contact your Online Sales Consultants via the internet.  All correspondence is monitored and delivered to you along with an evaluated scorecard to help identify strengths and weaknesses. Did they respond to emails in a timely manner? Did they ask qualifying questions? Did they attempt to set up an appointment and create urgency?

Customized Scoring and Scorecard Building
All videos are scored in house by skilled scorers to maintain consistency and objectivity.  You are welcome to use our Universal Scorecard, alter it, or provide your own.

Reality Check Registration Surveys
This is a post visit interview survey to determine the guest’s perception of their experience at each of your communities. The results are compiled and presented in a summary format and reflect why they did or did not purchase as well as their perception of their overall experience.

Interactive Scorecard with Streaming Video
Access your shops from anywhere over the internet! Our Interactive Scorecard will allow you to go directly to specific points in the shop that correspond with your scorecard with a click of your mouse!

Integrated Report Building
Access detailed shop history, compare data, sharpen skills, focus training… the possibilities are endless, and made easy for you!

Data Storage & Archival
All shops will be available online for one year. In addition, there is no charge to download your videos to your computer. You can easily keep a DVD archive by burning copies of your shops to DVD’s if your computer has the capability.